The potential market for Muslim-friendly tourism is significant, given the growing number of Muslim travelers worldwide. According to research, Muslim travel expenditure is about USD 194 Billion with +2.7% Y.o.Y growth in 2019, and projected will grow reach USD 225 Billion ini 2028, making it one of the fastest-growing segments in the global tourism industry. By catering to the specific needs and preferences of Muslim tourists, businesses can tap into this lucrative market and enhance their competitiveness in the tourism sector. Moreover, embracing Muslim-friendly practices promotes diversity, inclusivity, and cultural understanding, contributing to the overall growth and sustainability of the tourism industry.